Sales | The Target Market Playbook
Have you heard marketers mention phrases like "target market" or "niche market" and wondered exactly what they were talking about?
Regardless how you are attempting to grow your company’s visibility, or increase the success of your business, there is one thing you definitely have to know - the difference between a target audience and niche market.
Though they are frequently used interchangeably, these phrases are not the same, not by a long stretch.
They are both crucial to building a successful online presence, and are definitely related in some ways. It is pointless to try to target any group of people until you have established the special niche you will be working in. Accordingly, you cannot be successful in any niche market without targeting your marketing to a very specific, laser-focused audience.
Here is what you need to know.
A target market is the group of people you think will buy your information product or benefit from your service. This is the area of the ocean in which you decide to swim. It is the market you are targeting, thus the name.
Your target market is the WHO part of your marketing & sales equation.
This book teaches you how to identify your target market and your target audience and then market and sell your products to them.
THE TARGET MARKET PLAYBOOK
- The Difference Between a Niche & a Target Audience
- Why you need to Get Clear on Your Market
- Finding a Niche and Audience That Fits YOU
- Creating an Audience Profile
- Getting to Know Your Current Audience Better
- How to Use Your Email List
- Using This Information to Make More Sales
- How to Segment Your List
- How to use Customer Input to Come up with New Product Ideas
- How to Trade Discounted Pricing for Valuable Information
- How to Use the Power of Word-Of-Mouth Advertising
How Much Is All This Going To Cost You?
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PS. Want any help or have a question about the book? Reach out at info.scottdclary.com, I'll get in touch asap!
Why Learn With Scott?
A career sales and marketing executive. Scott re-writes the playbook on sales, marketing, brand and take to market strategy. From startups to enterprise, Scott’s worked with execs and entrepreneurs to 10x their businesses.
He’s sold and marketed to the most iconic F500 / F100 brands throughout his career. His work has been featured in over 100+ news sites and publications. He speaks globally at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup and others.
He currently runs a global SaaS sales and marketing organization, is the founder of ROI Overload (roioverload.com), the #1 Sales, Marketing, Business & Entrepreneurship publication and is the host of the Success Story podcast (podcast.scottdclary.com) where he interviews inspirational people, mentors and leaders.
- Target Market Playbook
- Size1.23 MB
- Length27 pages